Bayside Harley-Davidson Joins Nation’s Largest Harley-Davidson Dealer Group
PORTSMOUTH, VIRGINIA, February 27, 2026 — Bayside Harley-Davidson has been acquired by Michael Veracka. Michael has been in the Harley-Davidson business since 2003, owning and operating ten Harley dealerships across the country. Michael and his brother Paul grew up working inside motorcycle dealerships from a young age as their father Dave has been in the motorcycle dealer business for over 50 years. Bayside H-D will become the newest member to Michaels family of dealerships under the umbrella of MOD Enterprises (www.mod-enterprises.com). MOD Enterprises currently has stores in California, Washington, Oregon, Kansas, Colorado, Arizona, Georgia, Utah, Texas and now Virginia.
“I’m excited to add Bayside Harley-Davidson, expanding my national footprint into the greater Portsmouth area, and growing ridership in the great state of Virginia. The team at the dealership have done a great job over the years building a large community of Harley riders, as well as a great business that we will continue to develop for many years to come. I founded my company as a rider, built for riders, and dedicated to passing that passion along to others from coast to coast. My team and I are 100% committed to the Harley-Davidson brand and the sport of motorcycling.” says owner, Michael Veracka.
As part of Harley-Davidson Motor Company dealer optimization plan to have stronger dealers, the decision was made to consolidate Southside Harley-Davidson and Hampton Roads Harley-Davidson into Bayside Harley-Davidson in Portsmouth, VA. February 26, 2026 will be the last day of operation for Southside H-D at 385 N Witchduck Rd, Virginia Beach, VA location and Hampton Roads H-D at 6450 George Washington Memorial Hwy, Yorktown, VA location while service only will remain open for customer pickups.
Combining the staff from Southside and Hampton Roads with the Bayside H-D employees is going to give the customers the best experience with an immediate increase in staff and also inventory. This will allow the dealership to be open 7 days a week during the riding season improving customer convenience. The timing is optimal and will allow the employees and inventory to transfer from Southside H-D and Hampton Roads H-D into the Bayside location right as the riding season begins to ramp up.
Combining the stores will allow Bayside Harley-Davidson in Portsmouth to provide customers with the largest selection of new and pre-owned Harley-Davidson motorcycles, parts, accessories and apparel as well as access to industry best Harley-Davidson specialists and service technicians. This will allow for bigger and better bike nights, rides and the best charity events in the Southeast Virginia area all under one rooftop.
“Bayside’s Harley-Davidson is home to a large riding community. We will have over 100 events this year including bike nights, group rides, open house parties and charity events. Our inventory of over 300 new & used Harley-Davidson motorcycles, along with an expanded selection of parts, accessories and clothing will cement us as the destination Harley-Davidson motorcycle dealership in the Hampton Roads area and all of Virginia. Having the 3 stores' inventories and staff combined under one roof will provide an unparalleled selection and provide customers with a one stop shop.” proclaimed Veracka.
Along with the massive inventory expansion, the new owner is currently hiring for all departments to add additional team members to the staff in anticipation of increased business. The additional staff is necessary to achieve Michael’s mission statement, ‘To fulfill dreams by delivering a premium customer experience creating customers for life.’ Applicants can apply online here.
“My company allows us to take existing stores that do an exceptional job and build them into world class operations, while often doubling or tripling the staff with top industry professionals. Providing additional training for the staff combined with increased marketing, events and inventory, has proven successful across the United States. We continue introducing thousands of new Harley-Davidson riders each year to the sport” Veracka adds.
Collectively, Michaels’s company will sell over 8,000 Harley-Davidson motorcycles this year, continuing to strengthen its position as one of the largest Harley-Davidson groups in the world.
As the greater Portsmouth area continues to grow, Bayside Harley-Davidson plans to further build the Harley-Davidson community with one premium customer experience and one new Harley rider at a time.
The Michael Veracka group of Harley-Davidson stores, known as MOD Enterprises, consists of Rawhide Harley-Davidson, Olathe, Kansas, Avalanche Harley-Davidson, Golden, Colorado, Riverside Harley-Davidson, Riverside, California, Huntington Beach Harley-Davidson, Westminster, California, Jet City Harley-Davidson, Renton, Washington, Desert Wind Harley-Davidson, Mesa, Arizona, Volcano Harley-Davidson, Gladstone, Oregon, Atlanta Harley-Davidson, Lithia Springs, Georgia, Summit Harley-Davidson, Lindon, Utah, The Woodlands Harley-Davidson, Woodlands, Texas and is pleased to add Bayside Harley-Davidson, Portsmouth, Virginia to the family. Visit www.baysidehd.com and or www.mod-enterprises.com for more details.
FAQs
Why did Southside and Hampton Roads Harley-Davidson shut their doors?
Harley-Davidson is building stronger dealers that allow us to better serve our customers for the short and long-term. Having larger dealerships allows each dealer to invest more in facilities, offerings, and events that lead to a better customer experience. All of the Southside and Hampton Roads staff have been offered positions at Bayside H-D which has changed ownership as of 2/28/2026
Is Bayside Harley-Davidson under new ownership?
Yes! They were recently acquired by Michael Veracka who owns 10 Harley stores around the country. Michael has been in the motorcycle industry his entire life and is looking forward to adding Bayside H-D to his family of dealerships which now includes the teams from Southside and Hampton Roads too. Bayside H-D will also be rebranded with a new name in the near future so if you have any ideas forward them along to the staff! Read more in the press release above.
Did Outer Banks H-D get acquired as well?
No. Outer Banks H-D in North Carolina is still owned and operated by its original owner.
When is the last “Open for business” day?
2/26/26 was the last day of operations.
I am approved and working a deal to buy a new bike. Am I still able to purchase it?
Yes you can purchase your new bike at our new location Bayside Harley-Davidson.
Gift Cards
Southside and Hampton Roads H-D gift cards will be honored at Bayside Harley-Davidson. The goal is to make this as seamless for the customers as possible. www.baysidehd.com . National Harley-Davidson gift cards are redeemable at any Harley dealership nationwide.
Pre-Paid Maintenance & Extended Service Plans (Warranties)
Southside and Hampton Roads H-D Pre-Paid Maintenance Plans and Extended Service Plans will be honored at Bayside Harley-Davidson.
My bike is in service. What do I do now?
We are keeping our Southside H-D service department open through Friday 3/7/26 to complete any open work orders. Anything that is not completed by 3/7/26 we will move to our Bayside H-D dealership to finish. Hampton Roads service department will be closed after 2/28/26 and will be completely moved into their new home at Bayside H-D on Tuesday 3/3/26. Don’t worry your favorite technicians will be moving to Bayside H-D too!
I have parts or apparel on order. How do I get my order?
No worries at all. Southside H-D special orders can be picked up through 3/7/26 at Southside H-D. After that they will be available at Bayside H-D. Hamptons Roads H-D special orders have all been routed to Bayside H-D. If you have any questions please contact our Parts & MotorClothes departments now at Bayside H-D with any questions you may have. 757-397-5550
I am a Bayside, Tidewater or Hampton Roads Hog Member. What is happening with our Chapter?
The new Bayside H-D ownership team is working with National HOG to come up with a plan for all three chapters. The new ownership has made contact with each chapter's director to begin conversations regarding the future. We will work together to make this the best for everyone involved.